Week 1

Week 1: Fandom as Performative Ritual

HW due next week: Create and annotate an autobiographical fandom timeline.

Read for next week:

  • Fandom Identities and Communities - Bachies, Bardies, Trekkies, and Sherlockians¬†¬†¬†
  • Optional: Henry Jenkins on the many purposes of Comic Con
  • Fan Cultures: Between Community and Hierarchy
Week 2

Class Struggle and Stigma in Fandom/ Fandom as Personal Identity

HW due next week: Perform and document one of the Fanlike activities, for a fandom you are unfamiliar with. Stay away from fic for now. Remember, to be true fandom, it has to be social.


  • Fan Cultures: Between 'Knowledge' and 'Justification'
Week 3

Fan Mentality (Where do Fans Come From)

Reading for next week:

  • Tom Petty: Temperance and religiosity in a non-marginal, non-stigmatized brand community
  • Imprinting, Incubation and Intensification: Factors Contributing to Fan Club Formation and Continuance


  • Fandom- Identities and communities - Fan-tagonism: Factions, Institutions, and Constitutive Hegemonies of Fandom
  • Cognitive Surplus: Motivations. You'll want to buy this one.
  • Seeking Community Through Battle: Understanding the Meaning of Consumption Processes for Warhammer Gamers' Communities Across Borders
Week 4

Fangroup Formation and Group Motivations

HW for next week: Introduce us to a fan group and document it engaging in a group cohesion activity


  • Consumer Tribes: Tribes, Inc.: The New World of Tribalism
Week 5

Fangroup Motivations...Part 2

Reading for next week:

  • Fandom Identities and Communities- The Future of Fandom (Jenkins)
  • Buying In: The Straw Man in the Gray Flannel Suit


  • Consumer Tribes - Sociality in motion: exploring logics of tribal consumption among cruisers
  • The Culting of Brands (1-2)
Week 6

GUEST: Commercial Fandom as Identiy

Reading for next week:

  • The Gangs of Disney
  • The Clothes Make the Fan: Fashion and Online Fandom When "Buffy the Vampire Slayer" Goes to eBay


  • Buying In: The Murkiest Common Denominator (Collaborating to create fan meaning)
Week 7

Commercial Fandom and Commoditized Rebellion

HW for next week:

  • The 'infiltrate a mall store' assignment

Reading for next week:

  • Star Trek Reruns - Reread, Rewritten: Fan Writing as Textual Poaching


Week 8

Textual Poaching: Fan-fiction, World- Borrowing, and the C Word (Copyright), also pilgrimages

HW for next week:

  • The Fan fiction assignment
  • Midterm Check-in

Watch for next week:

Week 9

GUEST: Being a Fan Object

Reading for next week:

  • Buying In: The Pretty Good Problem
  • From Smart Fan to Backyard Wrestler: Performance, Context, and Aesthetic Violence (WWF)


  • Fan Cultures: Cult bodies: Between the 'Self' and the 'Other'
Week 10

Authenticity Issues in Fandom

Listen for next week: Straight Outta Chevy Chase

Reading for next week:

  • Consumer Tribes: Harry Potter and the Fandom Menace
Optional reading:
Week 11

When Fandom Goes Wrong

HW for next week: Prepare Final Topic

Week 12

GUEST(s): Prosumption

Homework for next week: Welcome to Sanditon - explore all its facets, nooks and crannies.

Week 13

Fandom Singularity

& Guest critique

Week 14
FINAL Projects

These books pretty great. A lot of our readings come out of here. Consider taking a look.

Attendance (including being on time), class discussion participation: 70%
Assignments (including final): 30%

Office hours by apt.
Mondays at 5 PM
@ 150 W 28th St,
Suite 1802
Tuesdays at 1PM
@ITP adjuncts office

Write to sign up

In-Class Links
Get them >

Midterm Check-in
Do it >